2. End-of-Quarter Sales Goals
October is the beginning of the fourth quarter for car dealerships, and sales teams are eager to hit their quarterly targets. This eagerness translates into a willingness to negotiate and offer better deals to ensure they meet their sales goals.
Increased Negotiation Leverage
Because dealerships are focused on meeting their quotas, buyers have increased leverage to negotiate better prices, additional perks, or more favorable financing terms. Salespeople are often more motivated to close deals, making October an excellent time to get a new car at a competitive price.